LB
Education
University of Georgia
B.A. Public Relations
Communications Minor
Strategic Health and Risk Communications Certification
Completed courses in Marketing, Advertising, Graphics Communication, and various other Communication courses.
Athens, GA
August 2020 - May 2024
Brunswick High School
High School Diploma
Graduated with Honors
Brunswick, GA
August 2016 - May 2020
Certifications
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Google Ad Certifications - Display, Search & Ai Powered Ads (2024)
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Hootsuite Social Marketing and Marketing Platform Certification (2024)
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SemRush Search Engine Optimization Certification (2024)
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InDesign 2022 Essential Training Certificate
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Photoshop 2021 Essential Training: The Basics Certificat
Experience
St. Simons Island, GA
June 2024 - Present
365° Total Marketing
Digital Marketing Strategist
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Manages and coordinates social media strategy, scheduling and reporting for 13+ clients across various industries.
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Oversees an annual digital advertising budget of $400,000+, ensuring accurate spend tracking and alignment with client contracts.
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Develops and maintains content calendars, client reports and campaign performance reviews to optimize ROI for the digital department.
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Monitors and optimizes multi-channel digital campaigns (Social Media, Google, Email, etc.) to maximize performance and ensure conversions.
Remote - Brunswick, GA
May 2023 - Present
Self-Employee
Web Developer, Graphic Designer and Digital Ad Management
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Works with clients to develop social media campaigns, websites and platform management.
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Created and managed digital marketing content for a diverse portfolio of clients across multiple industries.
Remote - Atlanta, GA
May 2023 - May 2024
705 Marketing
Graphic Design Intern
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Works with clients to develop social media graphics for all platforms.
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Coordinates with the graphic design department to assist with client needs and requests.
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Develops social media schedule and post production timeline.
Athens, GA
August 2020 - May 2024
Alpha Phi Fraternity
Executive Administrator (starting November 2022 ending November 2023
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Liaised with chapter leaders to support execution of departmental priorities.
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Coordinate meeting logistics, authored meeting minutes, and maintained governing documents.
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Constructed chapter calendar accounting for cross-departmental scheduling demands and member availability.
Athens, GA
August 2020 - May 2024
Alpha Phi Fraternity
Member and Vice President of Marketing (October 2021 - November 2022)
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Sits in Alpha Phi as a high-capacity member with hours of community service, community engagements, and a variety of philanthropic events.
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In the current Marketing position, responsible for leading/assisting 7 director positions within the Marketing department.
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Develop, review, and optimize marketing content for Alpha Phi social media with over 6K cumulative followers. Schedules social media content for a number of different online accounts (Facebook, Pinterest, VSCO, Instagram, etc.)
Chico's FAS
Retail Associate
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Register attendant at St. Simons location with responsibility of assisting customers with purchases and returns.
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Assisted with demographic specific emails to customers as a way to increase customer involvement and purchases.
St. Simons Island, GA
May 2022 - August 2022
Seasonal
Brunswick, GA
April 2019 - August 2020
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Shane's Rib Shack
Front of House Manager
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Served as the shift manager when scheduled. Had oversight of 3-5 people at a time.
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Assisted with taking orders, delivering food, and keeping the restaurant presentable for all customers.
Proficiency
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Writing/AP Style
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Facebook Business Suite
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Google Ads
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Hootsuite
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Instagram Business
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Microsoft Office
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Apple/Mac OS
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Salesforce
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Sharp Spring
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GatherUp
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POS Systems
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Canva
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Adobe Cloud Suite
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Wix
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Wordpress
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Fluent in English